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구글로부터 3,500만불 투자 받은 동영상 제작 업체

Originally posted on VentureBeat:

Machinima set photo

Machinima has raised a fat $35 round of funding led by search engine giant Google, the company confirmed yesterday.

News of Machinima’s new funding first surfaced earlier this month. Google’s involvement marks the first time the company has spent money on the production of content. Previously, it had focused its money on attracting original programming for its YouTube or  promoting those programs across its network.

Machinima is one of the most popular YouTube partners. The production company focuses on making videos about video games and players, and it has done extremely well on YouTube. Its YouTube channel brings in over a billion video views per month (1.5 billion in March 2012). And while this new funding may seem like a great deal for Machinima, it make end up angering other YouTube partners that already feel like Machinima’s channels were getting preferential treatment on YouTube from Google.

The new capital will…

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